The journal

Notes on building better.

Practical, plain-language writing on WordPress, performance, and shipping sites that last. No fluff.

Why your WordPress site is slow (and the five fixes that matter)

Most slow sites share the same handful of causes. Here's how we diagnose them — and the order we fix them in to get the biggest wins first.

There's no single right builder. Here's the decision tree we run for every new project.

Tell us about your project. We'll come back within one business day with honest, plain-language next steps.